Advertising

How Do You Get Great Clients?

Not as easy as you might think. In fact, the relationship between the client and the agency is not unlike the relationship between couples. There are clients and agencies, which are naturally, and there are always clients and agency heads also fall.

And there are customers out there who never find the perfect combination, because it has to be one. According sienpre. It is the customers who do not want to take risks, be creative, to promote their brand or do anything else that a good advertising agency can offer. These customers should really go directly to the printer or output and dictate their ideas without exposing advertising agency through a meat grinder.

Meet Great Client

If you are a great actor, looking for a big client, then there are ways to go about it. First, you need to decide what kind of list of customers who want to build. You want a variety of clients from different fields, or you're looking to be focused? Want Apple like clients and Nike, who want to be bold and striking and breaking the boundaries? Or do you want customers like Ford and Coca-Cola, which are more traditional in their approach (but still offer the opportunity to do a good job). You want young upstart brands that have no budget and want to rule the world?


The list is endless, but once the type of client you want is known, the next step is to approach them. This can be done by getting into plots and RFP (Request for Proposal). Or you can try to reach customers who want some parts, self-promoting creative and strategic. If you want your business, and whatever it takes to get it, it is possible that only the land of the account.

Research

So the big customers are there for all to see and know about, with all faults. It will not take long to figure out what motivates them, what they like to do the job, and clearly do not like to do.

But most agencies, especially smaller shops will not have the opportunity to launch mega those customers. However, there are hundreds and thousands of potential customers out there, some big, some small, some just beginning; and there will be a perfect (or parties) combination for your agency. If you do your research well, finding large customers will be much easier.

Look at the current advertising they are doing. Are you trying to be forward or creative? It's okay? Is it absolutely awful? Also, see if you can talk to others who have worked with them, from freelancers to ancient organisms. They can be a real dog of a customer, and that's not something you want to be anywhere.

If everything checks out, cut with self-promotion. You can send some interesting direct mail that captures attention. You could be placed billboards or poster outside his office. You can even create a trick designed only to interact with, including a website. the hook is necessary, and if you do it right, and you are looking for a new body, which will bite.

After that, you need to know. Organize some meetings to get to know their philosophy, perspective, marketing strategy, and most importantly, people may be working. Even if everything else is good, people who can make big this industry, or hell.

You Have a Bad Client. Now What?

Send them away! Well, life is not so simple, though it should be. But if you have a customer who is responsible for paying the bills, saying goodbye to the income that may not be possible, at least in the short term. You need to work on finding a good customer to replace them, but until that time comes, try to make them a good customer.

Most leopards will not change its spots, but some may be moved in the right direction. If they insist that the work is very poor, see if you can test division. This works especially well with direct mail. Put your creative up against his elect, and track the results. Bad customers have a hard time arguing with good results, and will come around if the money is on the line. If they are given what they need, and it works, you're golden.

Also, do not fall into the trap of writing them off. They know it, and the feeling is mutual. Like a lawyer defending a man who is almost certainly guilty, you have the responsibility to do the best for them.

Conduct sessions that bring the client in their world, and show how some of the decisions they make can have a lasting effect. Bring the client in the process first idea, too. There is an old saying - you can not kill something that gave birth. If the customer believes that came up with the idea in a session tissues, they will be much more likely to keep it.

Of course, sooner or later you have to pull the plug if none of this works. But make sure the output control. The last thing you need is a bad client to leave the agency in a bad financial situation, or make sully its name to other potential customers.